This brochure is part of a fictional redesign of the Salem Witch Museum found in Salem Massachusetts. The rebrand used romantic honesty to depict witches and women accurately, rather than rely on the cliches of who people thought witches were. The photo collage used in the background of the banners was created by Samantha Friend.
Logo Design
This is the branding my team created. We wanted the Salem Witch Museum logo to be whimsical without being cliche, and to reflect a romantic honesty. The typefaces are contrasting, one being accurate to the period, and another bringing it forward in time because the Salem Witch trials are not in the past. People are still unjustly put on trial, and we still find "witches" to hunt.
