Flourish Bread Company is a locally owned business that specializes in delicious sourdough, wheat bread, and cookies. The logo was based on the scoring the baker uses on their iconic sourdough loaves.
Old Branding
When I originally created this logo in 2016, the design was harsh and unrefined. When revisiting the brand to give it a small "face-lift," I softened the edges and gave it depth, reminding viewers of a loaf of bread. In many ways, it makes the refined logo look delicious!
Flourish is where I started as a designer, it was the first branding project I tackled. This project shows who I was and who I am now.
